How variety store MINISO became a mega-success

MINISO co-founder Ye Guofu takes us inside his emerging retail empire

Chinese Retail Billionaire Says Now Is The Time To Expand Overseas

Miniso far, Mumuso good: how China's 'cultural copycats' took over the world

Sustainable Canadian Homecare Brand 'Guests on Earth' Targets Retail Partnerships as it Expands Product Line [Interview]

5 Rapid Growing Companies that Saw 100 Store Milestone Under a Decade - Indian Retailer

Decoding 'marketing myopia' of miniso

Deals at B&M Bargains, Primark, Miniso and Dollar General Drive Covid Sales Boom - Bloomberg

Store-within-a-store - Wikipedia

Miniso: A success story in China - Marketing China

Miniso unveils its largest UK store

Miniso use AI and Machine Learning to Increase Retail sales